Helping a commercial real estate broker turn their passion into a new kind of firm.
Brand Positioning
Messaging
Creative Direction
Element is a commercial real estate advisory firm that provides development consulting and leasing services for owners and entrepreneurs in walkable urban neighborhoods.
Challenge
Our client partner was an established commercial real estate broker who wanted to create their own firm based on their passion and values. They needed to tell a convincing story that included their past experience and future vision.
Solution
Through our process of analysis we created a new brand that was inspired by our client’s passion and anchored in a thorough analysis of the category and competition. This included internal guidelines, brand positioning, messaging, logo and identity design, and much more.
The Impact
The brand took on a name and identity that matched the values of the company and their mission. Specifically, they became purpose focus; only working with clients that had a positive impact on culture, community and the environment. This would ultimately become a new type of brokerage company that set itself apart from traditional agencies.
Services Provided
Brand Positioning
Naming
Messaging / Voice
Storytelling
Copywriting
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
Website Design & Development
