A growing production company needed to build on their excellent reputation with a bold, new brand.
Brand Positioning
Visual Identity
Web Redesign
Tucker/Hess Productions is a full-service, boutique studio, where film and commercial production live harmoniously. Their goal is to bring people together to create shared experiences rooted in purpose, integrity, and heart.
Challenge
Tucker/Hess was seeking to work with larger productions companies, actors, brands, and investors to produce bigger commercial and film projects. They needed to build upon their excellent reputation, to tell their own brand story as well as the content they created for others and clearly communicate their value to potential clients.
Solution
We worked collaboratively with Tara Tucker and Brandon Hess to define the ethos of their brand, how they viewed the world of film and commercial and ultimately what they wanted their message to be to the marketplace. A new brand strategy was developed, including a brand platform that informed a new visual identity. The new identity was developed using aspect ratios that they use as directors, which created a dynamic and personalized visual identity, allowing them to present themselves in new ways for each project.
The Impact
The new brand storytelling and visual identity has created a more compelling and memorable experience for potential clients and partners. Tucker/Hess has implemented these new elements across all of their platforms, where they have been received exceptionally well from current colleagues and prospective clients.
Services Provided
Brand Positioning
Messaging / Voice
Storytelling
Copywriting
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
Website Design & Development
