The Shops of Prairie Village | Work

A community staple in Prairie Village gets repositioned to further enhance its connection to the local community offering shops, dining, wellness, office and more.

Enhanced Leasing

Brand Messaging

Brand Collateral

The Shops of Prairie Village is an upscale playground nestled within Prairie Village and Mission Hills. Each day thousands of folks from the most affluent neighborhoods in the Kansas City market visit and enjoy themselves. From fine dining to fast casual. From upscale merchants to personal services handled with small-town care.

Challenge

This property has had a brand identity issue over the last several years and is currently being repositioned to include an office destination. Ownership tasked our team to solidify a brand image and story that will position the brand for the future along with developing marketing collateral for their leasing teams.

Solution

We conducted a deep dive into the materials the ownership team has created over the years as well as working with their leasing team to best understand the project, the trade area and what will be most appealing to the community and tenants. This allowed our team to establish a brand story which informed the marketing collateral ultimately telling a consistent story in one concise document.

The Impact

The new messaging and marketing materials have made a tremendous impact within the internal ownership and leasing team which has enhanced the leasing process. The surrounding community has a more clear vision for the future of the property and there is much anticipation for the developments to come.