Transforming an aging office space south of Silicon Beach into a modern, eventful destination.
30% Increase in Tenant Leads
Attracted Notable Restaurants
Created a Community Hub
The Enclave is a collection of premier office space, curated restaurants, an activated outdoor common area, art installations, and year-round events.
Challenge
Historically, this footprint was strictly an office destination south of Silicon Beach. In order to attract top companies looking for office space, they needed to transform their footprint into an attractive and functional destination. This would include building a 20K SF outdoor oasis with 15+ restaurants, activated common areas and so much more. A new story needed to be told to the marketplace in order to draw the attention of restaurateurs, customers and business owners alike.
Solution
We developed a brand that accentuated the atmosphere of this outdoor oasis, which would ultimately be known as The Enclave. While launching the brand, the design team created strategic deliverables for ownership, leasing agents, and the nearby community to use as tools for understanding the exciting development that was to come.
The Impact
Through creative messaging, new marketing deliverables and unique brand identity the project was able to gain traction to enhance the office leasing immediately and attract some of the most notable restaurants in Southern California.
Services Provided
Brand Positioning
Naming
Messaging / Voice
Storytelling
Copywriting
Place Making
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
Website Design / Development
Digital Marketing & Advertising
Social Media
Photo / Video
Environmental Design
