Shin Yen | Work | Dean&Co.

Putting a face to the name of a prominent multinational real estate investment company.

Reinvigorate a Historic Business

1,000% Increase in Web Engagement

Streamline Marketing Process

Shin Yen is a premier commercial real estate investment company that has developed, owned and operated over 10M SF of real estate globally, representing over $1B in total value.

Challenge

Shin Yen is a family owned and operated investment company that has existed as a company for over 35 years across three continents. The company has never had a public facing brand image or a website for people to understand who they are, what they do, and what they stand for. As Shin Yen was transitioning into a larger investment portfolio, the company needed to have a message and presence that resonated with the tenants located within their shopping centers.

Solution

We developed a brand that accentuated the atmosphere of this outdoor oasis, which would ultimately be known as The Enclave. While launching the brand, the design team created strategic deliverables for ownership, leasing agents, and the nearby community to use as tools for understanding the exciting development that was to come.

The Impact

The new brand has been well received by their tenants and the commercial real estate market as it offers a modern take on a historic business. Since the launch of the brand, the company has received steady website traffic, has streamlined their internal deliverables and the employees now take pride in representing such a significant investment company.