Peninsula Village

Establishing a destination that is accessible to the elite providing everything they may desire to live their ultimate life.

Enhanced Lease Executions

Increase in Tenant Leads

Created a Destination

Peninsula Village is a mixed-use development located in Newport Beach, CA offering residential, retail, restaurant, office and marina slips to the elite.

Challenge

Historically, this has been a site that has struggled due to environmental concerns but the new ownership group, Redwood West, had major plans to revive the property making it an unrivaled destination. With the plans in place, ownership tasked our team to help develop a brand that tells a new story about the incredible future that Peninsula Village has in store.

Solution

We collaborated closely with ownership to develop a brand story and identity that enhanced the atmosphere of this unrivaled destination. While launching the brand, the design team created strategic deliverables for ownership, their leasing team, and the nearby community to use as tools for understanding the exciting development that was to come.

The Impact

The new messaging, marketing deliverables, and website allowed the Redwood West team to gain traction to enhance the overall leasing of the project and attract some of the most notable individuals and tenants in the area. Peninsula Village now has a new story to tell and is thriving within the local community.