An investment management firm needed to connect with and convert more clientele.
64%
Increase in Web Traffic
743.9K
Increase in Google Page Rank
Clarify Brand and Sales Messaging
Monument Square Investment Group is a privately held alternative investment manager focused on making direct opportunistic U.S. real estate investments.
Challenge
Given the specialized nature of MSIG’s work, they needed their marketing to connect more clearly and meaningfully with potential investors. They required a fresh approach to their web presence, to overcome a lack of web traffic and potential misunderstandings that might cost them a deal.
Solution
Develop a new wireframe for the site that would add additional sections, increase page count, and execute new pages that detail critical information about the business. Enhance the current brand image by solidifying the color palette, typography and the UI of the website.
The Impact
After the launch of the new website traffic increased 1,250% compared to the previous month and in the months following traffic has continued to remain steady. There has been an increase in page visits and the appearance of the business on Google has become increasingly present.
Services Provided
Identity
Creative Direction
Presentation Design
Website Wireframe
Website Design
Website Development
