An entrepreneurial interior designer, influencer and mother was launching her career as a TV personality.
64%
Increase in Social Media Engagement
743.9K
Total Social Media Reach
30%
Increase Website & Blog Traffic
Date Range: November 15, 2021 - March 15, 2022
Mary Welch Fox Stasik is an industry leader for interior design, TV personality and influencer.
Challenge
Help Mary Welch Fox Stasik scale her business and augment her successful television career. Her brand, including social media, web and influencer presence, needed to look as modern and polished as the aesthetic choices she made for her clientele. Ultimately, she needed to accomplish this with a human touch, giving the nation a genuine view of her lifestyle.
Solution
Create a modern and flexible brand that was built to grow with her celebrity, featuring design and copy for website, social, blog and influencer and more. Key to delivering on her need (providing her audience with an authentic view of her life) was our ratio-based content strategy. We implemented a mix of professional, personal and TV personality that would attract and engage her audiences. Operating with a high-touch approach, her content constantly offers fresh new perspectives while staying true to her identity.
The Impact
In just three months after launching the brand, our team increased social media engagement by 64%, gained social media reach of 743.9K and increased website traffic by 30%. While her show Breaking Bland aired on HGTV, our ratio-based content strategy was in place, helping to grow and engage her online presence. Within the interior design industry, Mary Welch has become an example of how a talented person with a good idea can find success, while also being an involved parent. A combination that continues to resonate with her audience.
Services Provided
Brand Positioning
Messaging / Voice
Storytelling
Copywriting
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
Website Design & Development
Advertising / Campaigns
Social Media Design
Social Media Management