A chef and catering entrepreneur was looking to expand his footprint, staff and business.

45%

Increase in Leads

30%

Increase in Clients

Brand Loyalty Developed

Iron Catering Crew is a premiere catering and events company, serving California by way of Costa Mesa. Treating food like art, they curate remarkable dining experiences with a commitment to personalized service and client satisfaction.

Challenge

Chef Micah Fields was entering his fifth year in business with plans to scale his business. He needed to connect more memorably and clearly with his target audience while also increasing the size of his staff and business.

Solution

We collaborated with chef Fields to develop a new graphics kit that would enhance the visual identity of the business, giving him a distinct new look that would stand out against his competition. The branding process led to a new website design that would attract more customers while increasing his Google page rank.

The Impact

Iron Catering Crew has seen an immediate increase in business inquiries, new clients, and compliments on the brand that has helped build a more loyal fanbase for Chef Fields and his team.