Developing a verbal and visual identity that was on par with an award winning home staging agency in the South Bay.
Visual Identity
Brand Collateral
Creative Direction
First Impression Design is an award winning staging agency located in the South Bay of Los Angeles that helps stage dream homes to enhance the selling experience.
Challenge
A local business owner needed a new brand identity that matched her clientele and work product along with presenting the agency in a modern way for upcoming opportunities. The business has been around for many years and has been known for a specific look so the creative team had to deliver a new identity that was exciting, fresh and would be received well in the market.
Solution
Through many conversations and strategy calls with the owner, the creative team realized that the company is a direct reflection of her personality and values. Our team harnessed this idea to create new messaging that felt authentic to the owner while creating a visual identity that was fun, bright and engaging.
The Impact
In a few short weeks after the launch of the brand the owner received an offer to stage homes for an HGTV house flipping show which will now air in 2023. Along with this exciting opportunity, the brand has been received well by current clientele while also attracting new business opportunities and instilling a new sense of energy into the First Impression Design team.
Services Provided
Brand Positioning
Messaging / Voice
Storytelling
Copywriting
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
Website Design & Development
