Capricorn Retail Advisors | Work

A top-performing commercial real estate brokerage firm is poised for growth with its sights set on creating a legacy of impact.

Brand Strategy

Verbal Identity

Website Creation

Capricorn Retail Advisors is a top-performing commercial real estate brokerage firm located in New York, NY.

Challenge

The partners of the firm were on a trajectory to grow the company, gain clients and expand their footprint. Capricorn Retail Advisors needed a new brand strategy that matched their vision and would allow their firm to appeal to top industry talent and clients.

Solution

Through the discovery process, we established the need for a fresh verbal identity that better aligned with the personality of the firm which would directly impact the presentation of the new website. Our teams collectively worked together to identify the correct tone and personality of the brand while maintaining the history that the firm has become known for. The website was then overhauled in order to bring the new verbal ID to life along with allowing their internal team the ability to scale through more efficient processes.

The Impact

After the launch of the new website that featured the brand's new verbal identity, Capricorn Retail Advisors began receiving rave reviews from the industry along with increased website traffic. Today, their team is continuing to grow and leadership remains steadfast in living by their values and mission. Retail State of Mind.