Austin 2nd Street District 1_Dean&Co.jpg

Give URL visitors more reasons to become IRL visitors at this standout Austin location.

64%

Increase in Site Traffic

743.9K

Increase in Page Engagement

25%

Increase in Newsletter Sign Up

2nd Street District centers around Austin’s best mix of local retail, restaurants, living and entertainment. It’s a vibrant area of walkable downtown shopping, dining and enjoyment.

Challenge

The previously existing website was performing well from a traffic standpoint but lacked information for tenants that would ultimately lead to better SEO and a better user experience. AMLI Residential needed to keep individuals on the site longer, visiting more pages, and ultimately signing up for the newsletter.

Solution

Create and deliver a new website design that made SEO a top priority, increased page count, and enhanced the user experience. By building out the brand’s story through compelling design, imagery and messaging, we kept users engaged on the site while delivering useful information to those who would visit 2nd Street in person.

The Impact

The website is now outperforming the old site with a lower bounce rate, increased page views, and more visitors each month. Newsletter sign up also saw an increase, leading to a more informed user base with a better understanding of the brand’s community aspects and all that was offered at the destination.