Crafting a new identity for an accounting firm that has a unique approach to helping business succeed by managing the bottom line.
Visual Identity
Brand Collateral
Creative Direction
A strategic accounting firm located in Southern California, who prides themselves on being a partner to their clients, not just a resource.
Challenge
Creating a visual identity that represents the founders’ vision and values that ultimately attracts their target clientele.
Solution
Collaborate with the client to identify key values and purpose to build a brand that can speak to current clients and gain the attention of future clients.
The Impact
The new identity has allowed the client to feel completely confident in their brand as it now aligns with their mission, vision and values. Standing out from the competition was a key to their success and the new highly impactful has made a statement immediately within their industry. With new confidence comes great opportunities for the Aura team to extend their customer base and attract ideal clients.
Services Provided
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
