Launching a commercial real estate brand that’s rooted in distinguishing values.
Brand Strategy
Verbal Identity
Visual Identity
Arch Anchor is a commercial real estate investment company that provides their investors with exceptional returns and personal service, while contributing to a sustained, positive impact within their communities.
Challenge
An entrepreneurial business owner was running a successful, albeit small, company that was primed to grow in size. In order to make their company known to new clients and employees, they needed a brand that would represent their personal and professional ethos, while distinguishing them as a reputable and trustworthy business.
Solution
Collaborate with the founder to gain a deeper understanding of the company history and business goals. A new brand strategy was implemented that expressed their core values, leading to a distinct CRE brand that represents creativity, environmental focus and the community. The new identity for the company reflects this brand strategy through an energetic design and a color palette that stands out from the competition.
The Impact
The Arch Anchor brand has given the founder a new sense of pride in his business and has allowed the company to already begin growing and expanding their personnel, office space and ultimately their investments.
Services Provided
Brand Positioning
Messaging / Voice
Storytelling
Copywriting
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
Video
Website Design & Development
