Helping a savvy telecom company become known for their specialized skills.
Visual Identity
Brand Collateral
Creative Direction
Agilync is a modern day collective of well-rounded engineers and creative thinkers that solve complex networking problems with innovative outcomes.
Challenge
The business is led by an experienced and passionate small team that needed to convey their expertise to potential clients, in a marketplace that favored the established, big name brands. Our client partner needed to more clearly communicate their product with several different target markets, while positioning the business for future growth in the category.
Solution
Our research led us to the creation of a new brand strategy, visual identity, messaging and name. Key to the success of this solution was to clearly define the product offering and its value to various customers, which was no small feat, considering the technical nature of their business.
The Impact
The new name and identity have given the business owner a platform to clearly communicate their value while positioning them to gain market share. This has empowered their team to generate more leads and have promising sessions with current and prospective clientele.
Services Provided
Brand Positioning
Messaging / Voice
Naming
Storytelling
Copywriting
Creative Direction
Identity / Logo
Toolkits / Guidelines
Brand Collateral
Website Design & Development
