Zane Cassidy, Creative Director
Zane is Creative Director at Dean&Co., bringing experience across consumer brands and the built environment. He's led creative teams on brands like State Farm, A&E Networks, and Blue Diamond Almonds, and spent years building real estate and development brands.
That cross-sector perspective shapes how he works: he brings the strategic rigor and emotional resonance of consumer branding to place-based brands. His focus is on creating assets that motivate behavior—brands that people want to live in, visit, and share.
As Creative Director, Zane is building a culture grounded in belief and rigor. The people behind the craft are valued. Soft skills are just as important as hard skills. Doing good work feels like play.
Zane lives in Los Angeles with his wife and two children. When he's not at his desk, he prefers to be outside, either climbing rocks or riding waves.
For Zane, doing "good work with good people" means showing up with respect and raising the bar for the work, for the team, and for what clients believe is possible.